Oklahoma Baptist University and DegreeSight collaborate to grow new-student enrollment.

Enrollment GrowthCase Study: Oklahoma Baptist University30 minutes east of Oklahoma CityChrist-centered community since 1911Product: Transfer Credit Calculator (TraCC)

Theme: Enrollment Growth
Case study: Oklahoma Baptist University
Location: 30 minutes east of Oklahoma City
Type: Christ-centered community since 1911
Product: Transfer Credit Calculator (TraCC)

**Will Brantley**, Vice President of Enrollment, Oklahoma Baptist University

41first-source leads, new to the funnel

The challenge

Evaluations done by hand, one email at a time.

Located only 30 minutes east of Oklahoma City, Oklahoma Baptist University (OBU) has been known for its vibrant, Christ-centered community since 1911. Looking to grow their undergraduate population, OBU chose to partner with DegreeSight and their Transfer Credit Calculator (TraCC) product.

Prior to their adoption of TraCC, OBU processed transcript evaluations the traditional way, manually. Students either came to campus to get facetime with the registrar’s office, or submitted documents to the university, creating a backlog of emails to be responded to.

774courses submitted

The solution

Reaching more students, and answering faster.

The majority of those students were already accepted to OBU, and all of them were existing prospects. OBU wanted an approach that reached more students and answered their questions faster.

To address these potential areas of growth, OBU Vice President for Enrollment, Will Brantley, explored several industry-standard solutions that would automate the transcript evaluation process. After partnering with DegreeSight, OBU saw 139 prospective students (83% transfer, 15% first year) use the product in less than six months. 41 of those (29.4%) were new to the funnel.

139prospects, 83% transfer and 15% freshmen

344equivalencies identified

How it was done

Twice as many requests, same team.

One feature of DegreeSight’s TraCC is the ability to submit an evaluation on behalf of the student. This simple process allows OBU’s staff to perform the same transcript evaluations as they have been, but with better speed and accuracy. Since releasing this feature, OBU is now processing twice as many requests, compared to when students were only entering their own data.

TraCC saves OBU’s team even more time by automating the CRM data entry, workflow routing, communications with students, and the saving of new equivalencies as decisions are made. This new process helps save time and money when compared to the previous way of evaluating transcripts. With over three-quarters of incoming freshmen having dual credit or some other form of college courses under their belt, OBU is focusing on how to make the transfer evaluation process more transparent and efficient for all prospective students.

Ready to see similar results?Book a personalized demo or get a free Transfer Friendliness Assessment.

Oklahoma Baptist University and DegreeSight collaborate to grow new-student enrollment.

Evaluations done by hand, one email at a time.

Reaching more students, and answering faster.

Twice as many requests, same team.

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